/* ============================================================
   RESET & ROOT
   ============================================================ */
* { margin: 0; padding: 0; box-sizing: border-box; }

:root {
  --black: #0a0a0a;
  --near-black: #121212;
  --white: #f7f5f0;
  --red: #ff2b2b;
  --red-deep: #c81616;
  --gray: #9a9a95;
  --gray-on-dark: #8a8a85;
  --line-on-dark: rgba(247, 245, 240, 0.14);
  --line-on-red: rgba(10, 10, 10, 0.18);

  --font-display: "Anton", "Arial Narrow", sans-serif;
  --font-body: "Space Grotesk", -apple-system, BlinkMacSystemFont, sans-serif;

  --container: 1180px;
}

html { scroll-behavior: smooth; }

body {
  background: var(--black);
  color: var(--white);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img, svg { display: block; max-width: 100%; }

a { color: inherit; text-decoration: none; }

.container {
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 32px;
}

/* ============================================================
   TYPE HELPERS
   ============================================================ */
.eyebrow {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 13px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--red);
}
.eyebrow-dash { width: 26px; height: 2px; background: var(--red); display: inline-block; }

.section-label {
  display: flex;
  align-items: baseline;
  gap: 8px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 13px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--gray-on-dark);
  margin-bottom: 18px;
}
.section-num { color: var(--red); font-weight: 700; }
.section-label-onred { color: rgba(10,10,10,0.65); }
.section-label-onred .section-num { color: var(--black); }

.section-heading {
  font-family: var(--font-display);
  font-weight: 400;
  text-transform: uppercase;
  font-size: clamp(2.6rem, 6vw, 4.6rem);
  line-height: 0.98;
  letter-spacing: -0.01em;
  margin-bottom: 20px;
}
.section-heading-onred { color: var(--black); }

.section-copy {
  max-width: 560px;
  color: var(--gray-on-dark);
  font-size: 1.05rem;
  margin-bottom: 48px;
}

.dot { color: var(--red); }
.section-heading-onred .dot { color: var(--black); }

/* ============================================================
   BUTTONS
   ============================================================ */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 15px 30px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 14px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  border-radius: 100px;
  border: 2px solid transparent;
  cursor: pointer;
  transition: transform 0.2s ease, background 0.2s ease, color 0.2s ease, border-color 0.2s ease;
}
.btn:hover { transform: translateY(-2px); }

.btn-primary { background: var(--red); color: var(--white); }
.btn-primary:hover { background: var(--red-deep); }

.btn-ghost { background: transparent; color: var(--white); border-color: var(--line-on-dark); }
.btn-ghost:hover { border-color: var(--white); }

.btn-dark { background: var(--black); color: var(--white); }
.btn-dark:hover { background: var(--near-black); }

.btn-large { padding: 18px 40px; font-size: 15px; }

/* ============================================================
   HEADER
   ============================================================ */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(10, 10, 10, 0.85);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line-on-dark);
}
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 76px;
}
.logo {
  font-family: var(--font-display);
  font-size: 1.4rem;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}
.logo-dot { color: var(--red); margin-left: -0.14em; }

.site-nav { display: flex; align-items: center; gap: 30px; }
.nav-link {
  font-size: 14px;
  font-weight: 500;
  letter-spacing: 0.02em;
  color: var(--white);
  opacity: 0.85;
  transition: opacity 0.2s ease;
}
.nav-link:hover { opacity: 1; }
.nav-cta {
  opacity: 1;
  background: var(--red);
  color: var(--white);
  padding: 10px 20px;
  border-radius: 100px;
  font-weight: 600;
  text-transform: uppercase;
  font-size: 13px;
}
.nav-cta:hover { background: var(--red-deep); }

.nav-toggle {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 32px;
  height: 32px;
  background: none;
  border: none;
  cursor: pointer;
}
.nav-toggle span { width: 100%; height: 2px; background: var(--white); transition: transform 0.2s ease, opacity 0.2s ease; }

/* ============================================================
   HERO
   ============================================================ */
.hero {
  position: relative;
  padding: 110px 0 0;
  overflow: hidden;
  background:
    radial-gradient(circle at 82% 18%, rgba(255,43,43,0.16), transparent 42%),
    var(--black);
}
.hero-inner { padding-bottom: 90px; }

.hero-headline {
  font-family: var(--font-display);
  text-transform: uppercase;
  font-size: clamp(3.2rem, 9vw, 7.2rem);
  line-height: 0.94;
  margin: 24px 0 28px;
}
.hero-headline .line { display: block; }
.line-white { color: var(--white); }
.line-red { color: var(--red); }

.hero-subhead {
  max-width: 520px;
  font-size: 1.15rem;
  color: var(--gray-on-dark);
  margin-bottom: 40px;
}

.hero-actions { display: flex; flex-wrap: wrap; gap: 16px; }

.hero-marquee {
  border-top: 1px solid var(--line-on-dark);
  border-bottom: 1px solid var(--line-on-dark);
  background: var(--near-black);
  overflow: hidden;
  padding: 18px 0;
}
.marquee-track {
  display: flex;
  gap: 48px;
  width: max-content;
  animation: marquee 22s linear infinite;
}
.marquee-track span {
  font-family: var(--font-display);
  font-size: 1.1rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--gray-on-dark);
  white-space: nowrap;
}
.marquee-track span:nth-child(odd) { color: var(--red); }
@keyframes marquee {
  from { transform: translateX(0); }
  to { transform: translateX(-25%); }
}

/* ============================================================
   REVEAL ANIMATION
   ============================================================ */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity 0.7s ease, transform 0.7s ease; }
.reveal.is-visible { opacity: 1; transform: translateY(0); }

/* ============================================================
   CREATIVE / REELS
   ============================================================ */
.creative { padding: 110px 0; }

.reel-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 22px;
}
.reel-card { display: flex; flex-direction: column; gap: 12px; }
.reel-frame {
  position: relative;
  aspect-ratio: 9 / 16;
  border-radius: 18px;
  border: 1px solid var(--line-on-dark);
  display: flex;
  align-items: center;
  justify-content: center;
  overflow: hidden;
}
.reel-card-sports .reel-frame { background: linear-gradient(155deg, #1a1a1a, #ff2b2b 130%); }
.reel-card-fitness .reel-frame { background: linear-gradient(155deg, #0a0a0a, #3a1010 80%); }
.reel-card-dance .reel-frame { background: linear-gradient(155deg, #201010, #0a0a0a 70%); }
.reel-card-lifestyle .reel-frame { background: linear-gradient(155deg, #1a1015, #0a0a0a 70%); }

.reel-video {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}
.reel-tag {
  position: absolute;
  bottom: 16px;
  left: 16px;
  font-family: var(--font-body);
  font-weight: 600;
  font-size: 12px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--white);
  background: rgba(10,10,10,0.55);
  padding: 6px 12px;
  border-radius: 100px;
}

/* ============================================================
   HOW WE PROMOTE (red section)
   ============================================================ */
.promote {
  background:
    radial-gradient(circle at 12% 15%, rgba(255,43,43,0.16), transparent 45%),
    var(--black);
  padding: 110px 0;
}
.promote-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line-on-dark);
  border: 1px solid var(--line-on-dark);
  margin-top: 20px;
}
.promote-card {
  background: var(--near-black);
  padding: 40px 32px;
}
.promote-icon { display: block; color: var(--red); width: 44px; height: 44px; margin-bottom: 22px; }
.promote-icon svg { display: block; width: 100%; height: 100%; }
.promote-name {
  font-family: var(--font-display);
  text-transform: uppercase;
  font-size: 1.4rem;
  color: var(--white);
  margin-bottom: 12px;
  letter-spacing: 0.01em;
}
.promote-desc { color: var(--gray-on-dark); font-size: 0.98rem; }

/* ============================================================
   CASE STUDIES
   ============================================================ */
.case-studies { padding: 110px 0; }

.case-framework {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 24px;
  border-top: 1px solid var(--line-on-dark);
  padding-top: 24px;
  margin-bottom: 60px;
}
.case-framework-item {
  font-size: 0.95rem;
  color: var(--white);
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.case-framework-q { font-family: var(--font-display); color: var(--red); font-size: 1.1rem; }

.case-feature {
  background: var(--near-black);
  border: 1px solid var(--line-on-dark);
  border-radius: 22px;
  padding: 52px;
  margin-bottom: 32px;
}
.case-feature-tag {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--red);
  margin-bottom: 14px;
}
.case-feature-title {
  font-family: var(--font-display);
  text-transform: uppercase;
  font-size: clamp(1.6rem, 3.4vw, 2.4rem);
  line-height: 1.08;
  margin-bottom: 22px;
  max-width: 760px;
}
.case-feature-intro {
  max-width: 720px;
  color: var(--gray-on-dark);
  margin-bottom: 40px;
}
.case-feature-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 30px;
  margin-bottom: 36px;
}
.case-feature-label {
  display: block;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 13px;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--white);
  margin-bottom: 10px;
}
.case-feature-block p { color: var(--gray-on-dark); font-size: 0.98rem; }

.case-feature-quote {
  border-top: 1px solid var(--line-on-dark);
  padding-top: 28px;
  font-family: var(--font-display);
  text-transform: uppercase;
  font-size: clamp(1.2rem, 2.4vw, 1.7rem);
  line-height: 1.25;
  color: var(--red);
}

.case-more {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
}
.case-more-card {
  border: 1px dashed var(--line-on-dark);
  border-radius: 18px;
  padding: 36px 24px;
  text-align: center;
  color: var(--gray-on-dark);
}
.case-more-num {
  display: block;
  font-family: var(--font-display);
  font-size: 1.6rem;
  color: var(--red);
  margin-bottom: 10px;
}

/* ============================================================
   HOW WE WORK
   ============================================================ */
.how-we-work { padding: 110px 0; background: var(--near-black); }

.work-timeline {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--line-on-dark);
  border: 1px solid var(--line-on-dark);
  margin-top: 20px;
}
.work-step { background: var(--near-black); padding: 40px 30px; }
.work-step-number {
  display: block;
  font-family: var(--font-display);
  font-size: 2.2rem;
  color: var(--red);
  margin-bottom: 18px;
}
.work-step-title {
  font-family: var(--font-display);
  text-transform: uppercase;
  font-size: 1.25rem;
  margin-bottom: 12px;
}
.work-step-desc { color: var(--gray-on-dark); font-size: 0.95rem; }

/* ============================================================
   CONTACT
   ============================================================ */
.contact { background: var(--red); padding: 130px 0; text-align: center; }
.contact-inner { display: flex; flex-direction: column; align-items: center; }
.contact .section-label { justify-content: center; }
.contact-copy { color: rgba(10,10,10,0.7); max-width: 480px; margin-bottom: 40px; font-size: 1.05rem; }
.contact-links { margin-top: 24px; }
.contact-links a { color: var(--black); font-weight: 600; border-bottom: 2px solid var(--black); padding-bottom: 2px; }

.contact-form-wrap { margin-top: 56px; width: 100%; max-width: 560px; }
.contact-form-divider {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: rgba(10,10,10,0.6);
  margin-bottom: 20px;
  text-align: center;
}
.contact-form { display: flex; flex-direction: column; gap: 14px; }
.form-row { display: flex; gap: 14px; }
.form-honeypot { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
.contact-form input:not([type="checkbox"]),
.contact-form textarea {
  width: 100%;
  background: rgba(10,10,10,0.9);
  border: 1px solid rgba(10,10,10,0.2);
  border-radius: 12px;
  padding: 14px 18px;
  color: var(--white);
  font-family: var(--font-body);
  font-size: 0.95rem;
  resize: vertical;
}
.contact-form input::placeholder,
.contact-form textarea::placeholder { color: rgba(247,245,240,0.45); }
.contact-form input:focus,
.contact-form textarea:focus { outline: 2px solid var(--black); outline-offset: 2px; }
.contact-form button { align-self: center; }
.form-status { font-size: 13px; color: rgba(10,10,10,0.75); min-height: 18px; text-align: center; }
.form-status.success { color: var(--black); font-weight: 600; }
.form-status.error { color: #3a0000; font-weight: 600; }

/* ============================================================
   FOOTER
   ============================================================ */
.site-footer { padding: 60px 0 40px; border-top: 1px solid var(--line-on-dark); }
.footer-inner {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}
.footer-brand { display: flex; flex-direction: column; gap: 6px; }
.footer-media { color: var(--gray-on-dark); font-family: var(--font-body); font-size: 0.9rem; text-transform: none; letter-spacing: 0; margin-left: 6px; }
.footer-tagline { font-size: 13px; color: var(--gray-on-dark); letter-spacing: 0.04em; text-transform: uppercase; }
.footer-email { font-size: 13px; color: var(--red); font-weight: 600; }
.footer-email:hover { color: var(--white); }
.footer-nav { display: flex; flex-wrap: wrap; gap: 24px; }
.footer-nav a { font-size: 14px; color: var(--gray-on-dark); }
.footer-nav a:hover { color: var(--white); }
.footer-copy { width: 100%; font-size: 13px; color: var(--gray-on-dark); margin-top: 20px; text-align: center; border-top: 1px solid var(--line-on-dark); padding-top: 20px; }

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 900px) {
  .promote-grid { grid-template-columns: repeat(2, 1fr); }
  .work-timeline { grid-template-columns: repeat(2, 1fr); }
  .case-framework { grid-template-columns: repeat(2, 1fr); }
  .case-feature-grid { grid-template-columns: 1fr; }
  .case-more { grid-template-columns: 1fr; }
  .case-feature { padding: 36px 26px; }

  .reel-grid {
    display: flex;
    grid-template-columns: none;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    -webkit-overflow-scrolling: touch;
    scrollbar-width: none;
    gap: 16px;
    margin: 0 -32px;
    padding: 4px 32px 12px;
  }
  .reel-grid::-webkit-scrollbar { display: none; }
  .reel-card {
    flex: 0 0 72%;
    scroll-snap-align: center;
  }
}

@media (max-width: 720px) {
  .site-nav {
    position: fixed;
    top: 76px;
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: flex-start;
    gap: 4px;
    background: var(--black);
    border-bottom: 1px solid var(--line-on-dark);
    padding: 12px 32px 24px;
    transform: translateY(-8px);
    opacity: 0;
    pointer-events: none;
    transition: opacity 0.2s ease, transform 0.2s ease;
  }
  .site-nav.is-open { opacity: 1; transform: translateY(0); pointer-events: auto; }
  .site-nav .nav-link { width: 100%; padding: 12px 0; border-bottom: 1px solid var(--line-on-dark); }
  .nav-cta { margin-top: 8px; text-align: center; }
  .nav-toggle { display: flex; }

  .promote-grid { grid-template-columns: 1fr; }
  .work-timeline { grid-template-columns: 1fr; }
  .case-framework { grid-template-columns: 1fr; gap: 16px; }

  .reel-card { flex: 0 0 82%; }

  .form-row { flex-direction: column; }
}